overview
language enthusiast & content creator
proficient in: youtube, instagram, tiktok and x
I’ve specialized in social media marketing for language learners for over four years. My main work has been with my own channels teaching German: Deutsch mit Kris. Although I am present on multiple platforms, Instagram and YouTube are what I emphasize.
With a language learning and teaching background, I know what makes language learners tick. 🙂
Deutsch mit Kris
Of course I explain the German language plenty in my content, but I also make relatable videos.
reel 1: my story
reel 2: phoning with the immigration office
reel 3: don’t say that you speak a little German
youtube video 1: believe in yourself
short 1: my story
short 2: berlin
short 3: berlin main station
This content helped get my name out there, leading me to be invited to speak on Podcasts, the German public radio, as well as increasing sales for my E-Book and my German courses.
Other Language Content Creators
I have also mentored other language learning content creators such as Learn Dutch with Yas from the time that she had around 1000 followers.
I help other creators understand how to use their metrics. It is not always best to chase after more views and followers, if that’s not your goal. I like to use a seasonal approach of having phases of working for more reach and phases of working for more conversions.
Duolingo Blog
During my internship at Duolingo, I also produced content for language learners.
I worked on the literal learning content in the app, mostly for German and Japanese, but I also worked on the blog!
blog 1: what should i do when people switch to english?
blog 2: english words you’ll find in other languages—and their unexpected meanings
blog 3: denglish: the unique way german speakers use english
With my background in language learning/teaching as well as mathematics and statistics, I am well equipped to know what learners are drawn to as well as how to analyze the metrics coming out of various campaigns.
Kristin Bach 